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Welcome
to the Tour Guides Association of Greater New Orleans (TGAGNO).
Our organization was basically founded as an educational
association and serves as a liaison between professional tour guides
and the tourism industry |
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Our
association offers its members the following: |
| 1. |
monthly
meetings, with guest speakers |
| 2. |
quarterly
newsletter, THE GUIDELINES |
| 3. |
association
sponsored field trips |
| 4. |
an
annual summer educational seminar |
| 5. |
book
reviews |
| 6. |
networking |
| 7. |
continuing
education programs (CEP) that recognize an individual’s efforts
in his educational pursuits |
| 8. |
web
site |
| 9. |
optional
liability insurance |
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NOW
THAT YOU HAVE YOUR LICENSE, WHAT’S NEXT ? |
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In most cases, new guides have
taken the tour guide class from Delgado. If you have not,
then you should consider it. It is a good overview of the
field and includes the basics of walking tours, motor coach
tours, and plantation tours.
The next option, and one we really
recommend, is to join the Friends of the Cabildo.
They offer a superb training class primarily dealing
with walking tours of the Vieux Carre. In return for this,
you volunteer your services to them for 2 years giving walking
tours. Talk about experience!
The next step is to spend your
money and take every tour you can imagine to familiarize yourself
with all types of tours available. When visiting these venues,
collect brochures and begin a file for future reference.
Assuming you took a class, then
you have probably received a recommended book list. Begin
reading and continue to READ, READ, READ! Generally all of
the titles are available in the library. However, at some
point you will want to build up your own reference library.
Often venue gift shops, as well as the 1850 House,
are good sources for related topics.
Now that you have the information
in your head, its time to start learning the routes (walking,
city and plantation). Tape record your tour until you get
“it down pat.” Don’t
try to memorize it– just understand it. Take your family and
friends along after a while as guinea pigs.
Then and only then, are you ready
to knock on doors and say “I’m a beginning tour guide looking
for work.” There are many who erroneously believe if you’re
a native, you can just get on a bus and “wing it!” Don’t try
this– you will be found out and your touring days will be
numbered.
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GENERAL
OBSERVATIONS |
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Tourists
are our guests. We
are ambassadors of our city and state. Remember-always be
positive! First impressions are important. You need to be
sincere and enthusiastic; if you’re not, you’re in the wrong
profession. Experienced guides will tell you that even though
they’ve done the same tour hundreds of times, it’s still fun!
Make sure to establish eye contact
with everyone whether on foot or motor coach. Ask your group
if they can hear you. Project your voice using your diaphragm.
You need to be aware of the rate at which you speak. Senior
citizens often have hearing aids which makes a fast rate of
speech difficult to process.
Under no circumstances should you
smoke, drink alcoholic beverages, chew gum, or wear dark sunglasses
while on tour.
Many companies require uniforms,
usually navy or black suits (pants are acceptable for women)
Also, several companies have summer uniforms of khaki. You’ll
need to check with the individual companies. Keep jewelry
to a minimum. Remember that you are the company’s representative
A tour guide is a story teller,
not a lecturer. It’s the stories most often remembered, not
the facts, dates, etc.
Your goal is to try to weave the two together. When
telling a story, try not to interrupt it in the middle; but
if you must, then pick it up again with a statement such as
“As I was saying…” etc.
Timing is an important element
in giving any tour. Of course, this is much easier to control
on foot than on the motor coach. On the coach, your goal is
to complete your description just as you arrive at the point
of interest.
THIS
IS SOMETHING THAT WILL COME WITH TIME!
Upon completing a tour, the guests
will often ask the guide for suggestions– what to do, where
to go, places to eat. So, familiarize yourself with this type
of information. It is extremely helpful to keep a small alphabetized
binder or some such thing, with names, addresses, phone numbers,
days and hours of operation, and prices. (Most of this information
is readily available in the free tourist magazines like Visitor, and the like.)
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SO, WHAT’S OUT THERE FOR
ME TO DO? |
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There are all kinds of opportunities;
we’ll take you through the various types of tours you
can be called upon to give. Following that, there are non-tour
related jobs as well as business advice. No matter what kind
of job, remember PRACTICE.
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ACCEPTING
THE JOB |
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You will probably receive your
paperwork by mail from the DMC (Destination Management Company).
Review it carefully. If possible, try to find out what kind
of group it is. That way you’ll be able to include special
points of interest that would be of particular interest to
the group. They
will appreciate this extra effort.
If something unforeseen should
occur and you have to cancel a job, immediately call the company.
Ask them if they would like for you to find a replacement.
Some will, others will not.
You NEVER want to cancel a job because something better
comes along (although it is very tempting sometimes). This
could come back to haunt you.
On the morning of the tour, it
is a good idea to check the newspaper to see what’s going
on in town that day that could possibly affect your route
(i.e. 5K races can completely close off streets necessitating
your taking entirely different routes.) This is why you have
to know the city backwards and forwards.
Arrive on time. Generally on your
paperwork there will be a report time (sometimes called a
spot time). This is always at least 15 minutes, but more often
30 minutes before the time the tour generally begins. You
are not paid for this period, but it is a very important time
to do the following: 1) in many cases, meet representatives
of the DMC to discuss any last minute change of plans, etc.
and 2) meet your driver and discuss the itinerary.
You will need to have a generic
name tag. TGAGNOI sells an excellent one. In many cases the
DMC will provide them.
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THE
WALKING TOUR |
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A walking tour is a unique three-dimensional
tour. There is time for observation and for noting details,
a luxury not available on the motor coach.
In many cases
when a company hires you, you will be given an itinerary.
You need to read it carefully.
Plan in your mind how you will do it and what route
you will take. When you're first beginning, practice walking
it many times. Often there will be specific times that you
are to bring the group to different venues. (Example– Hermann
Grima @10:00, Ursuline Convent @ 11:30am, etc.) You’ve got
to know how you're going to get them there on time. Again,
PRACTICE!
Quite often, particularly with
conventions, there will be several groups going to these venues,
each having their own time schedule. It is critical that you
stick to your schedule.
TRY NOT TO DEVIATE FROM YOUR DESCRIPTION.
Confer with your fellow guides so that all are following the
same basic plan. The reason for not deviating from a route
is that the client wants all groups to have the same experiences.
So,
you’re beginning the tour:
Gather the group around you and
introduce yourself. Be energetic and enthusiastic. The first
few minutes often set the tone for the entire tour.
Tell them what you’re going to
do. Remind them to stay with you. If for some reason they
need to leave the group, make sure they let you
know.
You definitely need to make them
aware of safety issues: traffic lights, right of way, sidewalk
obstructions, etc.
This needs to be etched in stone–
GET A COUNT!
As you walk along, keep in mind
your pace– you’re not on the “Bataan
Death March.” Obviously, you have to modify your pace
to fit the needs of the group.
When you get to a point of interest,
wait for the group to assemble around
you. Always position your group with their backs to
the sun whenever possible.
Make sure they can hear you.
If a question is asked, make sure
you repeat the question to the entire group
before answering.
Never walk and talk at the same
time. People in the back will never hear
you
Ask your group to respect the residents
of the neighborhood and their
property.
Equally important, do not block
doorways to businesses or sidewalks for
pedestrians.
In some cases a group may have
free time to shop, etc. Make sure they know when and where
they are to meet you. COUNT AND RECOUNT!
Most of all, enjoy yourself, have
fun - it’s contagious!
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THE
MOTOR COACH TOUR |
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Begin this experience with the
same considerations as discussed in the walking tour. You
need to know the city regulations for buses– where they can
go and can’t go, where to park and not to park. Don’t ever assume
a local driver knows the route. They may be brand new and
say that they do know all these things, but
in reality they do not.
Also, remember that
on many occasions, you will have an out of town driver who
“hasn’t a clue.” You are his road map and keeper of the rules
(including speed limits.)
If, at some point, you will be
leaving the bus and will rejoin it later; it’s a MUST to get
the cell phone number of the driver and/or dispatcher’s phone
number in the event you need to contact him.
After introducing yourself to the
driver and discussing the itinerary, etc., board the bus and
reserve the aisle seat behind the driver for you. Use your
discretion whether to sit or stand
Test the microphone to see if it
is working (don’t assume it is) and if the volume level needs
adjusting. It is very helpful to carry rubber bands with you
(those thick broccoli bands are great) so you don’t have to
concentrate on keeping the tab depressed for 3 hours. Talk
about tired fingers!
As the guests begin to board the
bus, you will sometimes be collecting tickets. Here’s a helpful
hint– as you count 10, put the tickets in between your pinkie
and ring finger, the next ten between next two fingers and
so on. That way it will be relatively easy for you to give
a quick count. Note: before beginning the tour, get an actual
body count. Some guides count bodies, others count empty seats.
You do what works for you!
Now you are ready to begin. First
and foremost, introduce your driver– he can make or break
your tour! You are a team! It is really nice and appreciated
if you include him in your narration, if possible. Most drivers
will be listening to your tour, and you can signal him by
saying things as “at the end of this block, Lionel will be
turning to the right…” When giving visual directions while
facing the passengers, remember your right is their left and
vice versa.
When arriving at the destination,
make sure the driver knows what’s going on, how long you’ll
be there, when you’ll be back, what to do with the bus, etc.
and if necessary, where to park the bus.
Likewise, before getting off the
bus, make sure the group knows these same things including
the bus number. For
example, at the Casino in City Park on Friday, there are sometimes
as many as 6 buses– all looking alike.
Before resuming the tour COUNT
again!
In some instances there will be
a group leader on the bus. You will need to discuss with him/her
the itinerary. Quite often the itineraries will change– so
prepare to “go with the flow.” Make sure you’re all on the
same page, including that the entire group has the same time,
according to your watch.
At the conclusion of the tour,
ask everyone to check his seat and overhead compartments and
thank the group, the leader, and the driver. When you act
as a step-on guide for a group, the group leader may have
an envelope for you. This is yours; you do not split it with
the out of town driver.
It is customary that the guides
and the local drivers split the tips down the middle. Do not
try to cheat the driver; you will get a bad reputation.
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ON
SITE TOURS |
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On
site tours are venues to be visited where you will be turning
your group over to a docent who will conduct the tour of the
house, plantation, etc.
It is a good idea for you to bring up the rear in these
situations.
Again, the obvious, before disembarking
the coach, make sure everyone (including the driver) is aware
of the time to return, bus number, etc.
Upon meeting the docent, make him/her
aware of your time frame. You will need to factor into this
the bathroom and the gift shop. As discussed earlier, you
will have already visited the venue in your preparation period
and are aware of bathroom locations, etc.
Unfortunately, at times problems
come up that will make you late for an appointed time. If
you encounter this situation, immediately call the venue and
inform them (hence the reason that it is important to know
the phone numbers of the places you’re going to visit.) Likewise,
it is also important that you do not arrive too early.
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STUDENT
GROUPS |
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Generally, around Sugar Bowl and
in the spring, there will be large numbers of high school
students in town. You will need to be prepared to modify your
tour presentation. High school students obviously have different
interests than adult groups. Whatever you do, DO NOT TALK
DOWN TO THE GROUP!
Frequently there are students who
may not be interested and begin to talk. This, of course,
is extremely distracting to you and to those who are interested!
You are going to have to figure out a way to “set them straight.”
Talk to experienced guides to see how they do it. Whatever
approach you take, you have to feel comfortable doing it.
If you should be leaving the bus
for a walk or whatever, make sure the chaperones know they
are to bring up the rear and ARE RESPONSIBLE FOR THEIR GROUP.
(This sounds ridiculous but sometimes the chaperones are worse
than the students.)
Of course the usual information
about time etc. needs to be made clear not only with the chaperones
but with the students as well.
Remember to talk to the whole group–
not just to one or two as you walk around.
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NON-SIGHTSEEING
OPPORTUNITIES |
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Often, you can get your “feet wet’
by working jobs other than being a guide. This is a good way
for companies to get to know you and develop a sense of your
commitment and professionalism. Such avenues for experience
include the following:
Meet
and greet
– meeting
groups at the airport, checking them off as they
arrive, paying porterage, and bringing them to the
awaiting motor coach.
Hospitality
desks -
greet,
inform, and in some cases sell tours
Registration
desks
Dine
arounds
– escort
groups to restaurants
Each company has its own procedures
for these different jobs. When in doubt, ask the company or
call an experienced guide.
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THE
BUSINESS END OF OUR BUSINESS |
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As tour guides, we are generally
contract workers which means we are “self-employed.” This
has good points as well as bad. On the positive side, almost
everything is tax-deductible: uniforms, cleaning, mileage
to and from work, books, newspapers, parking, tour guide license,
membership in related organizations, answer machines, fax
machines, cell phones, and other expenses related to the job.
So, keep receipts and records. Of course, you will have to
check with your tax professional to see how this applies to
you. On the negative side, since no taxes are taken out of
your checks, you generally have to report quarterly. Again,
check with your tax professional.
Also, and this is very important,
since you are an independent contractor, you can be sued for
injuries sustained by people on your tours. That is why it
is critical that you consider taking out an insurance policy
to protect yourself! Your homeowner’s generally does not cover
you– again check with a professional. Check with the TGAGNOI
person for further information about coverage and the limitations
of our policy.
You will definitely
want to have business cards printed. It is flattering
when a company is so pleased with you that they want to use
you again. But, it must be made clear that your booking must
be through the DMC who originally hired you. It is unprofessional
to do otherwise.
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CONCLUSION |
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In conclusion, when you receive
your directory, check out the names of the officers. If you
have any questions, don’t hesitate to call any of them. We
have included brochures outlining the rules for touring St.
Louis III cemetery and approved bus routes for the French
Quarter and Garden District.
When you come to the first meeting,
make sure that you tell the person checking you in that you
are new to our association.
We look forward to your joining
our ranks. Happy Touring
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